Effective Public Relations and Corporate Communications skills are at the heart of successful increased the speed in which communications can be experienced, from local within the organization to across the other government agencies and the public stakeholders. This course helps participants understand and improve the communication and delivery of internal services; teams also learn to implement strategic thinking across government functions.
By the end of this training, participants would be able to:
- Align with the team, with management functions, and with the organizational priorities
- Identify and define their core corporate service roles and responsibilities
- Plot their internal communication strategy and plans across their corporate service roles and responsibilities
- Unlock any " narrow mindset ", and embrace consensus and team orientation
- Drive their behavioral change and enable corporate transformation internally and through practice
- Efficient deployment of internal communication process across the identified key channels employing the skills acquired
- Ability to design a practical action plan for any internal campaign
- Enhance their capacity to build and manage the EDSG brand
- Acquire knowledge to process change in the service delivery
- Corporate Secretarial Services Communication
- Participants will relate their understanding of the corporate mission and vision of the organization to how they will communicate with stakeholder categories in day-to-day administration, corporate governance, and statutory compliance with other government agencies.
- Participants will critique, discuss and draw learning from referenced examples regarding:
- Service policies and procedure practices
- Corporate governance and procedure
- Sustainability guidelines and procedure
- Quality standards and procedure
- Procurement guidelines, standards, and procedure
- Entity Governance Services Communication
- Participants will identify their respective duties, roles and responsibilities, plot the linkages with other internal responsibilities and roles and develop a strategic communication plan that would help achieve the desired organizational-wide mission and vision.
- Participants will discuss how they can provide strategic planning, operational support, and research, and advice to senior management on administrative matters such as staff management, financial planning, and facilities management within the constraint of their respective roles.
- Components of a Service and Compliances in Service Communication
- Participants will test their understanding of the components of service provision of the organization relative to:
- The Physical Product: The physical product is whatever the organization transfers to stakeholders.
- The Service Product: The service product is the core performance purchased by stakeholders
- The Service Environment: The service environment can also signal the intended delivery space
- The Service Delivery: Service delivery refers to what happens when stakeholders engage with the services of the organization
- Specialized knowledge in Service Delivery
- The success of service delivery depends on proper planning, implementation, and monitoring processes.
- Participants will be introduced to the concept of knowledge delivery and how to deploy that to respective service planning, service implementation, and service monitoring. Specialized knowledge means knowledge possessed by an individual who relates directly to the product or service of an organization or to the equipment, techniques, management, or other proprietary interests of the petitioner not readily available in the job market.
- Participants will identify examples of specialized skills relevant and articulate how to acquire and deploy such skills to excellent service delivery,
- Best practices in Corporate Services and Servicom
- Referenced will be made to examples of excellent public services, awards, and rewards. The elements of the public service SERVICOM will be reviewed using role plays and case studies
- Technology to serve internal (and sometimes external) stakeholders, customers, and business partners
- A review of leading platforms across all media, conduct a SWOT analysis of selected platforms, select a few that could be deployed by the organization based on need, structure, and peculiarities of the organization
- Metrics to measure Corporate service Communication effectiveness