Essential Marketing Skills for Marketing Professional

With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The Essential Marketing for Marketing Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to explore marketing arenas for the first time or wish to refresh their marketing know-how.

Course Objectives

By the end of the course, participants will be able to:

• Define the marketing framework of a business organization
• Conduct marketing audits and analysis to better examine the micro and macro environments
• Combine best practices, tools and models to implement an effective marketing and sales management system
• Develop strategies, initiatives and programs to build and sustain a competitive market advantage
• Apply planning and the execution of advanced marketing strategies to enhance organizational results

Course Outline

• Marketing concepts
• Marketing audit and planning
• Market segmentation, targeting and positioning
• Marketing communication and campaigns
• The Product Life Cycle (PLC): a strategic approach
• Marketing research