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Workshop on Advanced Key Account Management

By: Human Capital Associates Global Consult Ltd

State, Nigeria

01 - 05 Aug, 2022  5 days

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NGN 180,000

Venue: Lagos and Port Harcourt

Key Account Management (KAM) relates to managing your clients effectively and successfully and nurturing a healthy relationship with them. Learn the practical approaches to planning, analyzing and implementing closer relationships with your strategic accounts. This program will equip account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts. Using their own customers as case studies, participants will establish how 'best practice' principles can be applied to managing their own key accounts whilst adding immediate value into their own organizations

For Whom:

This program is designed for those managing face-to-face relationships with customers that have a significant impact on achieving the organization's business objectives. The course is also valuable for account managers, sales managers and directors intending to implement a key account management strategy within their organizations.

Learning Objectives:

At the end of the course, participants will be able to: 

 

  • Recognize which customers are key accounts.
  • Define the functions of key accounts and their importance for the commercial organization
  • Understand the scope of the key account management role
  • Recognize the stages of a key account relationship.
  • Identify and prioritize key accounts to measure their profitability and qualify their strategic importance for their company
  • Classify the different levels of customer relationships to enhance the way they interface with customers
  • Develop customer focused plans and strategies needed in the development of key accounts
  • Build core key account competencies to meet the ever changing challenges in the market
Lagos and Port Harcourt Aug 01 - 05 Aug, 2022

Registration: 07:30:am - 09:00:am

Class Session: 09:00:am - 05:00:am

NGN 180,000.00(Discount available for group nomination)
USD 450.00(Foreign Participants)
(Convert Currency)

Philip Asije 08029170491, 08068933608, 08145745664, 08051365946

Group Discount Available
Aderemi F. Adewale – B.Sc., M.Sc., MBA (Marketing) – An experienced marketing practitioner with over two decades of post-graduation work practice. Mr. Adewale worked with McGraw-Hill Book Co. USA as the Academic Representative for West Africa. He later joined The Boot Company Nig. Ltd. which later changed its name to (BCN PLC) as Area Sales Manager for West and North and he rose to become the General Manager and Chief Executive Officer of the company. He will bring his experience to bear on our programs Shogo Majeed Ajibade - B. Sc. (Hons), M. Sc. Business Admin. (Marketing) Assistant Director, Direct Marketing STACO Insurance PLC. Mr Shogo is a marketing professional with vast experience in Administration, Marketing, Sales, and People’s Management. Shogo has over 15 years industry experience in Creating leadership direction for departments and organizations, Growing performance incrementally from a low performing teams and departments to higher productivity, Evaluation and control of team member’s performance, Fine-tuning marketing strategies in line with the dynamics of the market, Conducting market research/market intelligent for the overall growth of the organization, Developing marketing plans/execution for team members, Analysing current and future market condition and developing strategic decisions to achieve better value for the organisation.