Developing Internal Customer Services

As a result of attending this course, participants will:

• Be able to measure their own function’s degree of customer focus and be able to apply a variety of tactics to get closer to the customer
• Recognize the power of approaching internal customers in the same way as external customers
• Be able to apply strategic decision-making tools to their own environment
• Understand the steps in the internal consultancy cycle
• Recognize the skills required to build effective relationships
• Be able to plan and run an effective client meeting
• Understand a variety of methods to solve client problems
• Be able to develop an internal Service Level Agreement
• Understand, then have applied the Principles of Marketing to their own challenges
• Recognize how to align their Department’s plans with the organization’s strategy and tactics
• Understand a range of marketing tactics and how these can be applied to improve performance in any work environment.