Mastering Public Relations and Media Skills

By attending this highly interactive Mastering Public Relations and Media Skills programme, delegates will gain:

• The skills to design, plan, cost, deliver and evaluate PR and media campaigns using the full range of PR media and channels
• The range of activities and skills of PR and how they can benefit your organization
• The tools and techniques of effective PR practice
• The planning and writing skills necessary for a range of media that will deliver successful media campaigns
• The ability to develop a problem-solving approach to match PR campaign strategy to business objectives
• The know how to examine a wide range of successful PR campaigns, the purposes that they can achieve and to judge the differing strategies and use of channels and media
• How to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology