Public Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants in this course will understand their role as PR professionals, acquire verbal and written communication techniques, and get the ability to evaluate crises and deal with the media while promoting the reputation of the organization.

Learning objectives:

At the end of the course, participants will be able to:

• Analyze and assess the latest PR concepts and strategies in a variety of contexts
• Appraise certain PR techniques and approaches appropriately to link them to the working environment
• Demonstrate key PR skills relating to verbal and written communication as well as editorial, layout, and production techniques
• Apply the main media skills in PR
• Prepare, present, and deliver effective oral messages in public
• Use their PR skills as promotional tools

For whom:

This program is designed for Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training, and administration. Managers and employees involved in media activities will also benefit from this course.