Corporate communication is the total communication activity generated by a company and directed at all relevant target groups to achieve its planned objectives and create favorable relationships with stakeholders on which the company depends. Each item of communication must convey and emphasize the corporate point of view and its identity.

Modern organizations operate through different departments charged with community relations, government relations, customer relations, labor relations and human resources – both at the corporate level and at the business unit level.

Organisations have various stakeholders who play major roles in achieving the organizations objectives. In this wise, organizations use communication to get to influence these targets to achieve their objectives and rise to their full potentials.

The objectives of this training are as follows:

• Influence the environment within which the company operates.
• Communicate effectively with different stakeholders.
• Develop the corporate branding.
• Acquire resources needed to operate.
• Communication with employees to increase their loyalty.
• Retain their license to operate.
• Improve the image of the organisation.
• Encourage all employees to work together to support the company's objectives.

Participants expected:

Heads of strategic Business Units, Officers and all levels of staff in the organisation

Content:

• Corporate branding wherewithal.
• Core marketing communication.
• Business corporate communication strategies.
• Handling complaints and crises communication management.
• Corporate communication failures and challenges.
• Technical Safety Review communication.
• Handling and managing internal business complaints for optimum external customer satisfaction.