Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Customer Relationship Management Course

By: TSI Limited

Ogun State, Nigeria

06 - 08 Apr, 2022  3 days

Follow Event

  

NGN 150,000

Venue: Online and Class room @ 4, Akinpelu Street, Lagos - Ibadan Express Road, Behind ENYO Petrol, Ibafo Bus stop, Ibafo, Ogun State

This training course introduces Customer Relationship Management (CRM) and provides the skills and knowledge required to develop, manage, build and maintain customer relationships. You will develop an understanding of customers and how to meet their divergent needs and how to develop and maximize customer data to establish targeted customer approaches

Learning Objectives:

At the end of this session, participants will be able to:

  • Define major issues, concepts, and techniques of CRM including the history, theory and development of CRM;
  • Identify general management’s perspective on CRM;
  • Recognise why industries use CRM and the impacts of CRM on organizations;
  • Explain issues regarding privacy, ethics and the future of CRM;
  • Relate the impact of CRM on both sales and marketing strategies;
  • Identify the various technology and data platforms options available to implement CRM;
  • Describe the importance of customer relationship management for a business;
  • Describe various customer service/relationship approaches and models such as RFM, CLV, etc.;
  • Discuss appropriate CRM program measurement and tools;
  • Identify the important customer services elements in a business;
  • Use customer information to segment and develop customer targeted marketing programs;
  • Select the current top software solutions for CRM

Course Outline

  • Customer Relationship Management
  • Evolution of CRM
  • Goals of a CRM Strategy
  • Three Aspects of CRM
  • CRM Value Pyramid
  • CRM Components
  • CRM Drivers
  • CRM Solutions Map
  • CRM Solutions Map: Marketing Solutions
  • CRM Solutions Map: Sales Solutions
  • CRM Solutions Map: Services
  • CRM Solutions Map: Analytics
  • Changing Role of CRM
  • Obstacles in CRM Success
  • Internet’s Influence on CRM
  • CRM and Globalization
  • Major CRM Packages
Online and Class room @ 4, Akinpelu Street, Lagos - Ibadan Express Road, Behind ENYO Petrol, Ibafo Bus stop, Ibafo, Ogun State Apr 06 - 08 Apr, 2022
NGN 150,000.00
(Convert Currency)

Prof. Richard Mayungbe +1-646-202-8832, 08033467639, 08023019508

Related Courses

Forensic Auditing and Investigation Techniques in Procurement and Employee Fraud Online Course (1 Day Course) Forensic Auditing and Investigation Techniques in Procurement and Employee Fraud Online Course (1 Day Course)

, 15 - 15 Oct, 2022 

2022-10-15 12:10:00 2022-10-15 12:10:00
Ogun State, Nigeria

TSI Limited

Forensic Auditing and Investigation Techniques in Procurement and Employee Fraud Online Course (1 Day Course), Participants will be introduced to the following: Economic crime; is an enormous social ...

Finance in Competitive Strategy Course Finance in Competitive Strategy Course

3 days, 08 - 10 Nov, 2022 

2022-11-08 12:11:00 2022-11-08 12:11:00
Ogun State, Nigeria

TSI Limited

For leaders to be effective, they must understand the environment in which they are called to lead. In order to align their self-development with the company's mission and strategy, they must ...

Forensic Auditing and Investigation Technique in Procurement Course Forensic Auditing and Investigation Technique in Procurement Course

3 days, 06 - 08 Dec, 2022 

2022-12-06 12:12:00 2022-12-06 12:12:00
Niger State, Nigeria

TSI Limited

Procurement is one of the two most prominent avenue of fraud in an organization, leading the Payroll. The course has been designed to bring an indepth understanding of the theory and practice of ...

Fundamental of Revenue Forecasting  Course Fundamental of Revenue Forecasting Course

3 days, 15 - 17 Jun, 2022 

2022-06-15 12:06:00 2022-06-15 12:06:00
Ogun State, Nigeria

TSI Limited

This course will introduce practical analytical methods for forecasting revenues. Participants will be guided to apply forecasting techniques on their own laptop computers individually and group ...