PR and Corporate Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed at which communications can be experienced, from local to global. In this programme, participants will learn: The tools and techniques required to manage reputation in a complex media environment. Attention will be focused on how to manage knowledge within the business for effective media management, how to shape external perceptions of your organization through first-class corporate internal communications and how to develop a strategic approach and a clear plan of action.

Learning objectives:

At the end of the course, participants will be able to:

• Set Corporate Affairs in strategic anticipatory and effective context
• Develop an understanding of stakeholder programs for regular focused communication
• Examine the development of Corporate Affairs tools
• Understand the development of strategy/plans/tactics and co-coordinating them
• Evaluation and the use of research

For whom:

This program is designed for Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training, and administration. Managers and employees involved in media activities will also benefit from this course.