At the end of the program participants should be able to: 

• Provide customers with a compelling reason to choose you over several others that may offer the same products or services at or below your price.
• Develop a solid CRM strategy that will help you retain more customers and increase repeat patronage.
• Jump-start crucial customer service initiatives.
• Set customer service standards.
• Improve customer loyalty. 
• Tackle customer service optimization challenges. 
• Balance cost and service levels.

For Whom:

Customer/Client Relationship Managers, Marketing and Sales Managers, Business Development Officers, and Customer Service/ Support Executives.