The Public Relations and Successful Campaigns training course will cover the following topics and more:

Effective PR in a Media Environment

• Putting a value on reputation and the PR that builds it
• Corporate Affairs and Public Affairs approaches
• PR campaigns – their use and their risks
• External Communication as a change agent
• Evaluation to develop programmes and match outcomes to organisational needs

A Problem-Solving Approach

• Brand, identity and image, the basis of reputation
• Assessing your reputation and the use of ‘gap’ analysis
• Stakeholder mapping, listening constructively to your stakeholders
• The importance of narrative and storytelling
• The Message matrix/ message houses
• Communications channels mapping and monitoring
• A crisis management toolkit 

Planning and Costing Campaigns

• Creating campaigns to meet business objectives
• A problem-solving approach
• Critical path analysis, costing the plan and preparing a budget
• Anticipating risk and planning to meet it
• Identifying stakeholders and their role in relation to the campaign
• Co-ordinating campaign elements across stakeholder groups

Channels, Delivery and Evaluation

• From strategy to tactics
• Environmental scanning, opportunities and risks
• Developing a media relations plan
• Crisis media relations
• Channel effectiveness and use of media
• Using influencer strategies to multiply effectiveness

Putting it all together – Effective Delivery in Your Organisation

• Winning support - consulting others in the organisation effectively
• Research and evaluation
• Presenting your case to senior management
• Integrating your campaigns into your own media and company reporting
• Ensuring that results are seen and credited
• Personal action planning

Course Booking

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