Strategic Public Affairs and Government Relations

The Strategic Public Affairs and Government Relations Course will cover the following topics and more:

Creating a government and public affairs strategy

• Understanding the principles of public affairs and government relations
• Creating a government relations and public affairs strategy
• Stakeholder analysis and management in public affairs
• Understanding and mapping your public affairs and political landscapes

Advocacy and positioning: developing a government and public affairs programme

• Messaging for government and public affairs audiences
• Positioning your organization and its business goals effectively with stakeholders
• Using proof and persuasion to drive your messaging
• Leveraging communication channels for a public affairs programme

Implementing government and public affairs programmes

• Understanding the dynamics of political jurisdictions to maximize results
• Using different lobbying programme frameworks for your campaign
• Utilizing the best tools and tactics to engage with stakeholders
• Practical workshop in which learners develop their own public affairs programme

Managing engagement with government officials and politicians

• Identifying and understanding your targets: getting to the right people within government
• Managing the dynamics of your relationship with government officials
• Developing the right communications collateral for meetings with government officials
• Practical workshop in which learners practice managing their encounter

Strategic communications for government affairs

• Aligning communications activities with government affairs programmes
• Creative PR tools and tactics to generate publicity
• Building relationships with journalists to secure press coverage for your public affairs initiatives
• Practical workshop in which learners practice media interviews, with filmed interviews and feedback

Course Booking

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