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Value Added Marketing-Advanced Marketing Strategies

By: Alpha Partners  

Lagos State, Nigeria

05 - 07 Oct, 2026  3 days

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Delivery Mode: Physical

  

NGN 380,000

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Venue: Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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The Value Added Marketing-Advanced Marketing Strategies Course will cover the following topics and more:

  • Pillars of Marketing Strategy
  • Customer Equity
  • Value equity
  • Relationship equity
  • Brand equity
  • Marketing strategy planning process
  • Environment, Customer, Competitor and Self-analysis
  • Marketing Strategy implementation
  • Positioning and market segmentation
  • Profit drivers and distinctive competencies
  • Integration of marketing strategy and communication.
  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners
  • Brands and Products – the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning.
  • Working with Communication Agencies:
  • Why are agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • The favourite client
  • Tips on enhancing client/agency effectiveness
  • Building brands
  • Building trust Course
  • Tips on enhancing client/agency effectiveness

Course Booking

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Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos. Oct 05 - 07 Oct, 2026
NGN 380,000.00 + 19,000.00 (VAT)
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Chris Onwuasigwe 08033045484, 09060002299

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