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Developing Strategies for Marketing Services : Current Issues and Options Course

By: Newways Consulting

Lagos State, Nigeria

17 - 19 Sep, 2024  3 days

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NGN 165,000

Get 5.00% off

Venue: Lagos

Other Dates

Venue Date Fee  
Lagos, Lagos State, Nigeria 17 - 19 Dec, 2024 NGN165000

Service Sector dominate most advanced economies and a growing number of service organisations compete in the global market. Managers working in the service industry – for example, those working in the financial, retailing, hospitality and public sectors – will find the services approach to marketing particularly relevant in planning and implementing marketing strategy.

Service organisations differ in key respects from manufacturing organisations. This course develops an appreciation of how service marketing systems operate, addresses service-related issues such as service design, capacity management and customer relationship management. It is intended to increase managers’ capability for innovative development and implementation of marketing strategy in the service environment.

Course Outline:

  • Distinctive aspects of services management.
  • Customer involvement in service processes.
  • Managing service encounters.
  • Customer behaviour in service settings.
  • Positioning a service in the marketplace.
  • Targeting customers, managing relationships and building loyalty.
  • Complaint handling and service recovery.
  • Creating services and adding value.
  • Designing service delivery systems.
  • Pricing services.
  • Communicating to customers.
  • Enhancing value by improving quality and productivity.
  • Balancing demand and capacity.
  • Managing customer-contact personnel.
  • Organising for service leadership.
  • Developing strategies for transnational operations.
Lagos Sep 17 - 19 Sep, 2024
Lagos, Lagos State, Nigeria 17 - 19 Dec, 2024
NGN 165,000.00(The program fees covers tuition, Course Materials, Tea/Coffee and Break, Lunch, Bag, Certificate of participation and administration)
(Convert Currency)

Dr Chris Egbu +2348023194131

Organizations sponsoring two staff will get 10% discount, Three - Five will get 15% discount, Six - Ten will get 20% discount and Payment before two weeks to event date attracts 5% discount. You can also consider the option of having this training in-house or online at 40% discount and 5 free e-books
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