Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Planning and Adopting Guerilla Marketing Techniques Course

By: Newways Consulting

Lagos State, Nigeria

23 - 25 May, 2023  3 days

Follow Event

  

NGN 145,000

Get 5.00% off

Venue: Lagos

Other Dates

Venue Date Fee  
Lagos , Lagos State, Nigeria 01 - 03 Aug, 2023 NGN145000
Abuja, State, Nigeria 07 - 09 Nov, 2023 NGN145000

Guerrilla marketing is a new kind of advertisement policy concept designed for the businesses to persuade their products as well as services in an unconventional way with small budget to spend. This involves lofty energy as well as thoughts focusing on the grasping the attention of the public in more personal as well as memorable level. A number of large companies utilize alternative advertisement techniques, known as guerrilla marketing. Companies with larger budget as well already visible brands also adopt guerilla marketing techniques.

Course Outline

  • Winning with Guerilla Marketing
  • Traditional Marketing
  • Non-traditional advertising methods
  • Stealth Marketing
  • Ambient marketing
  • Ambush marketing
  • Viral as well as buzz marketing
  • Uncomfortable with Marketing?
  • 3 P’s in Marketing for Services
  • Measuring Advertising
  • Direct RESPONSE Marketing

Case Study: Can Advertising  kill your Business

  • How To Get Someone Else To Pay For Your Advertising
  • Integrated Marketing Communications
  • Contemporary IMC Approach

Who is the Target Audience?

Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development

Lagos May 23 - 25 May, 2023
Lagos , Lagos State, Nigeria 01 - 03 Aug, 2023
Abuja, State, Nigeria 07 - 09 Nov, 2023
NGN 145,000.00(The program fees covers tuition, Course Materials, Tea/Coffee and Break, Lunch, Bag, Certificate of participation and administration)
(Convert Currency)

Dr Chris Egbu +2348023194131

Organizations sponsoring two staff will get 10% discount, Three - Five will get 15% discount, Six - Ten will get 20% discount and Payment before two weeks to event date attracts 5% discount. You can also consider the option of having this training in-house or online at 40% discount and 5 free e-books

Related Courses

Actionable Strategies in Business to Business Marketing  Course Actionable Strategies in Business to Business Marketing Course

4 days, 06 - 09 Jun, 2023 

2023-06-06 12:06:00 2023-06-06 12:06:00
Lagos State, Nigeria

Newways Consulting

Participants examine the importance and impact of marketing products and services to other businesses and organizations in the economy, the unique nature of business customer's needs, and the ...

Service Skills for Housekeepers Training Service Skills for Housekeepers Training

4 days, 09 - 12 May, 2023 

2023-05-09 12:05:00 2023-05-09 12:05:00
Lagos State, Nigeria

Newways Consulting

Housekeepers are often hidden behind the scenes and not leveraged as they could be in the customer service process. This interactive program focuses specifically on the action’s housekeepers ...

Human Resource Training for Non-HR, Line Manager Human Resource Training for Non-HR, Line Manager

3 days, 09 - 11 May, 2023 

2023-05-09 12:05:00 2023-05-09 12:05:00
Lagos State, Nigeria

Newways Consulting

Human Resource (HR) for Line Managers course is designed to help line managers manage their staff better by equipping them with critical HR skills. Also, this course focuses on key ...

Profitable Inventory Management and Control Course Profitable Inventory Management and Control Course

3 days, 06 - 08 Jun, 2023 

2023-06-06 12:06:00 2023-06-06 12:06:00
Lagos State, Nigeria

Newways Consulting

The operational and strategic management of inventories, the role of inventory management and the professionals behind this important organizational function as it directly relates to the improvement ...