Digital marketing is the art and science of marketing of products or services via digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond Internet marketing to include channels that do not require the use of the Internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media. It requires a new approach to marketing and a new understanding of customer behaviour. An integrated digital strategy will give an organization a foundation for all the key online marketing activities.

For Whom

This program is designed for anyone who wants to understand the essential elements of running effective digital marketing campaigns based on a well-planned and integrated digital marketing strategy such as business owners, marketing managers, digital managers, social media professionals, communications professionals, government, and people seeking to advance their career, start-ups and anyone relying on the internet to grow their business.

Learning Objectives

At the end of the course, participants will be able to: 

• Choose the right digital marketing approach and add it to your marketing mix
• Increase website traffic and measure the outcomes of a campaign
• Choose the most important tracking metrics to focus on
• Develop pay-per-click campaigns
• Figure out how to make website traffic much more targeted
• Create website content and marketing campaign texts
• Use mobile marketing to make the best possible use of a massive trend.