Strategic Media Planning

The Strategic Media Planning Course will cover the following topics and more:

Media Trends Analysis

• The impact of digital media
• Changing consumer habits and attitudes
• Using secondary sources of media data.
• The rise of Direct-to-Consumer post Covid 19 - Search Engine and Email marketing
• Content Marketing and Relationship Marketing
• POEM – Paid, Owned and Earned Media

Auditing your communications

• Reviewing your channel output
• Assessing the effectiveness of your channel mix
• Stakeholder analysis
• Competitor communications analysis
• Analysing messaging across the organisation

Developing a Media Strategy

• Audience mapping
• SWOT and PESTLE analysis
• Setting SMART objectives and KPIs
• Brand positioning, tone and promise
• Build successful campaigns
• Message and content development

Planning Your Media Mix

• Marketing Communication
• Multi-channel strategy development
• Bringing your call centre/service hub into alignment
• Creating an editorial calendar
• Media buying
• Selecting and using agencies

Media Measurement and Action Planning 

• Executing on your media plan.
• Evaluating the results
• Developing a suite of metrics including free tools
• Action Planning
• Planning models

Course Booking

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