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Strategic Media Planning
NGN 380,000 |
Venue: Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.
The Strategic Media Planning Course will cover the following topics and more:
Media Trends Analysis
- The impact of digital media
- Changing consumer habits and attitudes
- Using secondary sources of media data.
- The rise of Direct-to-Consumer post Covid 19 - Search Engine and Email marketing
- Content Marketing and Relationship Marketing
- POEM – Paid, Owned and Earned Media
Auditing your communications
- Reviewing your channel output
- Assessing the effectiveness of your channel mix
- Stakeholder analysis
- Competitor communications analysis
- Analysing messaging across the organisation
Developing a Media Strategy
- Audience mapping
- SWOT and PESTLE analysis
- Setting SMART objectives and KPIs
- Brand positioning, tone and promise
- Build successful campaigns
- Message and content development
Planning Your Media Mix
- Marketing Communication
- Multi-channel strategy development
- Bringing your call centre/service hub into alignment
- Creating an editorial calendar
- Media buying
- Selecting and using agencies
Media Measurement and Action Planning
- Executing on your media plan.
- Evaluating the results
- Developing a suite of metrics including free tools
- Action Planning
- Planning models
Course Booking
Please use the "Book Now" or "Inquire" buttons on this page to reserve your space or request for more information
| Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos. | Jul 02 - 04 Jul, 2026 |
| NGN 380,000.00 + 19,000.00 (VAT) | |
Chris Onwuasigwe 08033045484, 09060002299