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Value Added Marketing-Advanced Marketing Strategies

By: Alpha Partners  

Lagos State, Nigeria

05 - 07 Oct, 2026  3 days

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Delivery Mode: Physical

  

NGN 380,000

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Venue: Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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The Value Added Marketing-Advanced Marketing Strategies Course will cover the following topics and more:

  • Pillars of Marketing Strategy
  • Customer Equity
  • Value equity
  • Relationship equity
  • Brand equity
  • Marketing strategy planning process
  • Environment, Customer, Competitor and Self-analysis
  • Marketing Strategy implementation
  • Positioning and market segmentation
  • Profit drivers and distinctive competencies
  • Integration of marketing strategy and communication.
  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners
  • Brands and Products – the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning.
  • Working with Communication Agencies:
  • Why are agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • The favourite client
  • Tips on enhancing client/agency effectiveness
  • Building brands
  • Building trust Course
  • Tips on enhancing client/agency effectiveness

Course Booking

Please use the "Book Now" or "Inquire" buttons on this page to reserve your space or request for more information

Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos. Oct 05 - 07 Oct, 2026
NGN 380,000.00 + 19,000.00 (VAT)
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Chris Onwuasigwe 08033045484, 09060002299

Tags:

Value Added Marketing Advanced Marketing Strategies Marketing Management Training Marketing Management Course Marketing Management Seminar Marketing Management Workshop Sales Training Sales Course Sales Seminar Sales Workshop Training Course Seminar Workshop Training in Yaba Training in Lagos Training in Nigeria
       

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