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Value Added Marketing-Advanced Marketing Strategies
NGN 380,000 |
Venue: Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.
The Value Added Marketing-Advanced Marketing Strategies Course will cover the following topics and more:
- Pillars of Marketing Strategy
- Customer Equity
- Value equity
- Relationship equity
- Brand equity
- Marketing strategy planning process
- Environment, Customer, Competitor and Self-analysis
- Marketing Strategy implementation
- Positioning and market segmentation
- Profit drivers and distinctive competencies
- Integration of marketing strategy and communication.
- Concept of Product Life Cycle
- Marketing Innovation
- Relationship Management
- Managing Major Accounts
- What makes perpetual market winners
- Brands and Products – the Total Product Concept
- The Importance of Brands
- The Benefits of Brands
- Branding process
- Strategic brand planning.
- Working with Communication Agencies:
- Why are agencies hired?
- Ideal communication partners
- Client/agency partnership
- The favourite client
- Tips on enhancing client/agency effectiveness
- Building brands
- Building trust Course
- Tips on enhancing client/agency effectiveness
Course Booking
Please use the "Book Now" or "Inquire" buttons on this page to reserve your space or request for more information
| Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos. | Jul 16 - 18 Jul, 2026 |
| NGN 380,000.00 + 19,000.00 (VAT) | |
Chris Onwuasigwe 08033045484, 09060002299
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