The Value Added Marketing-Advanced Marketing Strategies Course will cover the following topics and more:

• Pillars of Marketing Strategy
• Customer Equity
• Value equity
• Relationship equity
• Brand equity
• Marketing strategy planning process
• Environment, Customer, Competitor and Self-analysis
• Marketing Strategy implementation
• Positioning and market segmentation
• Profit drivers and distinctive competencies
• Integration of marketing strategy and communication.
• Concept of Product Life Cycle
• Marketing Innovation
• Relationship Management
• Managing Major Accounts
• What makes perpetual market winners
• Brands and Products – the Total Product Concept
• The Importance of Brands
• The Benefits of Brands
• Branding process
• Strategic brand planning.
• Working with Communication Agencies:
• Why are agencies hired?
• Ideal communication partners
• Client/agency partnership
• The favourite client
• Tips on enhancing client/agency effectiveness
• Building brands
• Building trust Course
• Tips on enhancing client/agency effectiveness

Course Booking

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