This course provides a comprehensive introduction to corporate communications and public relations: it is for anyone with an interest in corporate communication, or anyone seeking to understand the growing importance of communication for corporations. Corporations increasingly need communication to survive, as they need to entertain relations with a variety of stakeholders to prosper. This includes actors external to the organization -customers, governments and civil society organizations–but also stakeholders within corporations themselves, such as employees, managers and investors.

Course can also be delivered online

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