A marketing strategy lives and dies in communication with the customer. A methodology to it is the culmination of all of the marketing research and analysis you have done. At the end of this course participants should be able to: (1) Identify communications objectives. (2) Use a process based approach for planning and designing creative marketing communications. (3) Select the right integrated marketing communications methods and media. (4) Determine the success of marketing communications campaigns.

For Whom: Marketing Communications Officers and staff of nonprofit, non-governmental organizations (NGOs), higher educational institutions (HEIs), etc. desiring to explore a process-based approach to designing creative communications using a variety of methods and media.

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