Advanced marketing and sales are now becoming true cross-functional competencies in the most successful organisations. Based on such facts, this course synchronises sales, marketing and relevant digital practices to give business professionals of all levels and backgrounds a complete, in-depth and multi-dimensional insight into these disciplines. This 5-day course is a great opportunity to catch up with core practices and learn how these disciplines work together to create synergy and give your organisation a clear competitive advantage in today’s marketplace. You will get it all in one place and at one time; take the challenge!

For Whom:

The course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It addresses professionals wishing to understand and build first-time competencies in marketing and sales, and current practitioners who would like to explore further skills in such disciplines

Learning Objectives:

At the end of the program, participants will be able to:

• Define the scope of marketing and sales and understand their functions and fit in a business organisation.
• Conduct an effective marketing audit to examine the micro and macro environments of the company to build a consistent marketing plan.
• Blend and synchronise online and offline campaigns by understanding the functions and platforms of digital marketing.
• Master the selling process and develop sales opportunity plans to maximise sales revenues and profitability; and
• Develop marketing and sales metrics to measure performance and ensure it is aligned with set objectives and desired results.

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.