Workshop on Marketing Management

Program Overview:

Marketing Management is designed to equip participants with the fundamental principles and practices of modern marketing. This course explores the strategic role of marketing within organisations and focuses on the processes involved in creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

The Marketing Management program has been designed to offer a broad overview of the fundamental areas in the marketing process. The approach is a blend of theory and practical application, which permits immediate implementation in the workplace.

For Whom:

This program is designed for those currently involved in the marketing area, either as a marketing/ product manager or in one of its many allied functions - sales management, advertising, market research, customer service or business planning.

Learning Objectives:

At the end of the program, participants will be able to:

• explain the core concepts and theories of marketing management.
• develop skills in market analysis, customer segmentation, and targeting.
• learn how to formulate effective marketing strategies to achieve organisational goals.
• explore the role of digital marketing and its integration into the overall marketing strategy.
• gain insights into consumer behaviour and decision-making processes.
• master the art of brand management and positioning.
• explain the importance of marketing metrics and analytics in measuring campaign effectiveness and ROI.
• learn how to manage marketing teams and collaborate effectively with other departments.

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.