Key Account Management
Lagos State, Nigeria
Oct 18 - 20 Oct, 2012
In recent years, strategic/key account management has become a crucial issue for many companies. Driven by some form of 80/20 rule (Pareto?s Rule), - 80% of current or potential revenues come from 20% of customers - many organizations have come to realize that these customers must be treated somewhat differently from the average customer. Of course, it is one thing to recognize that these accounts should be treated differently, it is quite another to figure out exactly what to do. Many companies are struggling to deal with these questions on a national, regional or global basis, particularly in the face of the many forces of globalization that companies are faced with in this present day global market.
Venue: i-Skill Knowledge Management Centre, 290A, Ajose Adeogun Street, Victoria Island, Lagos.