When sales and operations activities do not aligned and integrated, small problems can quickly escalate into large issues, which can adversely affect a company's performance. As each area of the company, jostles for position to satisfy its own priorities, valuable time, and resources are wasted, ultimately leading to poor business performance. It seems that every company today is implementing Sales and Operations Planning or looking to improve it. Most are implementing a meeting or a series of meetings, or a forecasting process where they try to get sales to commit to the supply chain - often without much success. Certainly most will fail to engage the executive on any kind of permanent basis.