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Market Research for Marketers

By: SPC Patterns Consulting

Rivers State, Nigeria

03 - 07 Jun, 2013  5 days

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This is a practical workshop designed to re-visit the application of research techniques in marketing planning and evaluation. It is designed to assist marketers in decision-making on research options and in the valid interpretation of research results. In this workshop, participants will review the status and impact of different levels of research information and how to interpret them, covering both primary and secondary data and qualitative and quantitative research methods. Participants will consider hypothetical case studies and a research exercise to demonstrate advanced techniques in market research.

NIM Management centre, 7, Lord Emmanuel Drive, Rumuomasi, Port Harcourt, Rivers State. Nigeria Jun 03 - 07 Jun, 2013
Members: NGN 105,000.00, Non members: NGN 115,000.00
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01-4617148, 2705282, 2705283, 2705367