This comprehensive workshop is the outcome of extensive research with Sales Professionals and Subject Matter Experts (SMEs) across different industries and sectors. We have identified the critical success factors in selling and have built the framework of this workshop on activities and that can facilitate hands-on practical learning and skills acquisition. The course will provide you with a wealth of strategies, skills, techniques and methods that will enable you exceed your sales targets and change the dynamics of your sales process thus making you become a more effective and result-oriented salesperson. You will learn how to adjust your approach and your techniques in order to increase your chances of success with different customer segments or profiles and under different scenarios. Developing this level of flexibility in the sales process will almost certainly give you the edge over your competition.