Strategies for effective corporate communication are changing as a result of the transactional nature of the business environment. Before now, corporate communication thrived with the traditional skills and competencies, but in today’s turbulent socio-economic challenges, a new approach is required in the practice. A few salient questions - how are smart companies dealing with these challenges? How are they communicating with publics? What are forward-looking communicators doing now to position their company’s brand for the anticipated recovery? In this new media world, what new roles should communicators play and how should their departments be reorganized? If you are groping with difficulties on any of these or related questions, then, the Strategies for Optimizing Corporate Communication Skills seminar of the School of Media and Communication will give answers to these and more. It will expound key issues in contemporary corporate communications. Essentially, participants will be equipped with the knowledge; skills and approaches that will enable them balance the often conflicting demands of communicating in definite terms to all parties. Significantly, at the end of the seminar, participants will have a holistic and practical approach to communication strategies that will enable them carry out their corporate communication functions. This combination of knowledge and practical skills will enable them to become effective communication professionals.