Customer Experience Management and Value Creation Workshop
By: Institute of Business Development (IBD)
Lagos State, Nigeria
May 02 - 05 May, 2013
THE INSTITUTE OF BUSINESS DEVELOPMENT (Established by CAM Act Rc. 650980) ….building competitive advantage for business growth PRESENTS A 4- DAY INTENSIVE WORKSHOP ON CUSTOMER EXPERIENCE MANAGEMENT AND VALUE CREATION What will be covered? • Customer Experience Research and Design • New Thinking on Customer Experience Management • Creating a profitable Customer Experience • Defining the company’s interest • Value creation between a company and its employees • Value creation between a company and its customers • Customer value and Competition • Successful value- creation Strategies • Understanding and Monitoring customers life stages WHY YOU SHOULD ATTEND This workshop will present the most recent research in to how successful companies design and deliver a customer experience that provides exceptional competitive advantage. It will impart with skills to manage clients, improve your competition position and key strategies to transforming the organization into a magnet for customer. Participants will come away with a thorough of customer life cycle management and the role of people and information technology in customer experience management with the ultimate goal of attaining customer loyalty. WHO SHOULD ATTEND? Marketing /Sales Executives, Customer relation officer, Business Development Personnel and Training Manager
Venue: Airport Hotel, Ikeja Lagos.