It is obvious that making speeches is one of the most common but undervalued activities of chief executive officers, both in the private and public sectors. CEOs make speeches at AGMs, at board meetings, at company events, at dinners, and many times at invitations from outside. Frequently, these speeches are focused on the company, organization, or institution. At other times, the subject matter is anything from social to political issues. For politicians, the occasions for making speeches are even more, and frequently, more momentous. Many speeches are usually written, others are impromptu. While the quality of delivery is no doubt central to the effectiveness of the speech, in most cases, because these senior officials have little time to prepare speeches themselves, they rely more on subordinate officers to draft such speeches. As in a recent case where a Minister was seriously embarrassed by the poor quality of the draft, it is clear that more than the ability to put sentences together is required for a speech to be worth listening to.