It’s no secret that the Internet has drastically changed the dynamics of the merchant/customer relationship. Now when it’s time to make a buying decision, customers increasingly turn to the web for product and company information. They expect companies to be transparent, open and honest—and when given a choice spend their dollars with those that are. This seminar provides marketing professionals with concrete techniques for applying social media strategies and tools to their overall marketing portfolio.You'll research consumers’ online habits and mine the data to engage them with blogs, social networks, podcasts and video. You’ll return to work with ready-to-use job aids and templates, including media strategy checklists, reporting forms and more.