Branding EQ: Creating Brand Loyalty

Why do some companies have fiercely loyal customers while others don’t? Beyond having a good product and great customer service, such companies create a “tug” or “hook” based on a strong emotional appeal. The most successful brands tap into their customers’ emotions. This seminar is not about value propositions, logos, slogans or other traditional brand components. It focuses instead on “The Three Es”—emotion, experience and enthusiasm. You will learn how to create emotions, provide a distinctive and positive customer experience and create enthusiasm and a personal affinity for your brand. Building on case studies and classic brand examples, you’ll see how to take a brand from good to great—and leave with a concrete action plan to apply these skills on the job.