By: International Air Transport Association (IATA)
Nov 03 - 07 Nov, 2014
Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.
Venue: Beijing (IATA), China