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Planning and Developing New Products

By: Lagos Business School   

Lagos State, Nigeria

04 - 06 Aug, 2014  3 days

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Getting high-quality new products to the market on time is one of the most crucial aspects of succeeding in business. It is also one of the most difficult to achieve. Innovative new products represent the life-blood of companies and a guarantee of their future success, however, new product development remains a risky and complicated process.

This seminar is designed to provide frameworks and tools to better prepare, create and execute a winning game plan for launching innovative and market-driven products. It provides a comprehensive coverage of major topics in developing and implementing new product development, building cross-functional teams, and covers business-to-business, consumer products and services.


  • Research methods, data collection techniques and test marketing
  • Business planning, product strategy and road mapping
  • New product development strategy and structure
  • Identifying product, market opportunities, and forecasting sales
  • Product development process, best practices, problems and pitfalls
  • Managing new product development
  • Integrating new product development and supply chain management
  • Financial evaluation and pricing of new products
  • Market segmentation, branding, and positioning
  • Implementing, and launching new products
  • Product life cycle management

Targeted Audience:

Brand/product managers, relationship managers, marketing managers, market research managers, business development managers, engineers and market analysts.

Lagos Business School, Pan-Atlantic University, Km 22, Lekki-Epe Expressway, Ajah, Lagos, Nigeria Aug 04 - 06 Aug, 2014
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+234-8025014623; 08025014624; 08058097448

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