Pricing is one of company's most powerful tools for maximizing profits and shareholder value. Using a handsâon, stepâbyâstep approach, this threeâday course is designed to provide you the key concepts, processes, and techniques of strategic and tactical pricing issues, and how they link to corporate strategy. We will also discuss the costs relevant to pricing decisions, and how to prepare profitability analysis by segment, product, and even individual customer.
The goal is to provide you with the practical skills of pricing and cost analysis, together with insights needed to adapt these principles to your specific work environment. The course will include practical exercises to apply the principles learned and provide an opportunity for practice and active class discussion.