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Turning Your School into a Winning Brand

By: School of Media And Communication (SMC)

Lagos State, Nigeria

17 - 19 Feb, 2014  3 days

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However, this can only be achieved through a deliberate effort at branding each school. Branding is the process of building and sustaining a brand. Each school must differentiate itself from the rest by giving all stakeholders a desirable, unique and consistent quality experience every time, and at every point of connection. These experiences will serve to create a desired image, and ultimately a reputation that will swell the number of new in-takes in each school in subsequent years.

Objectives
•    To expose participants to the process of creating appropriate school brand strategy.
•    To equip participants with the knowledge of internal branding for a successful branding exercise.
•    To expose participants to the process of branding; from visioning to evaluation.
To empower participants with tested contemporary tools for brand building and sustenance

Modules
•    Positioning the school brand in a competitive market
•    School culture and internal branding
•    Harnessing forces in the school environment to enhance brand success
•    Evaluating your school's progress in the branding process
•    Making use of Integrated Marketing Communications tools to build your school brand
•    Synthesising the true nature of your school brand
•    Ethical issues in Education

For whom
University Registrars, School Proprietors and Administrators, Principals, Heads of Schools, School Development Managers, Public Relations Managers and, Head Teachers.

School of Media and Communication, Pan-African University, 2, Ahmed Onibudo Street, Victoria Island, Lagos Feb 17 - 19 Feb, 2014
NGN132,000.00
(Convert Currency)

01-8967462, 08066385629, 08058127207