A strategic alliance happens when two or more organizations join forces to meet a critical business need while remaining independent. In the past, large organizations grew by swallowing smaller companies whole. Now growth—for both large and small companies—happens through strategic alliances. With markets fluctuating rapidly, strategic alliances have never been more important for business success. From a tactical perspective, they can unlock a whole range of options for expanding a company's reach and improving efficiency. Unfortunately, too many partnerships don't achieve their full potential because the organizations involved lack the knowledge and skills required for success.
Background to the Problem
If you can borrow, why build or buy? More than ever in today's climate, where cash is king and credit is tight, alliances are a smarter, swifter, more reactive and more economical way to pursue strategic opportunities and gain competitive advantages. Yet, although alliances often turn out more successful than acquisitions, they are, by their very nature, notoriously difficult to plan, execute and maintain over time. How do you beat the odds and consistently make them work for you? Traditional hierarchical management skills and behaviour will not serve you well in alliances. You need to learn to exercise leadership and provide guidance and achieve influence without authority or clear reporting relationships. This requires a new, often counterintuitive, mind-set of collaboration across organisations. You'll gain insight into both the operational and cultural requirements of management strategy for successful partnerships, as well as learn practical methods for ensuring top performance throughout the alliance life cycle.
Key Objectives of the Program
The training stands as an impetus to help participants acquire expertise in the subject matter. The objective of this program include to:
- Identify Which Contributors of Failure and Success Are within Your Control
- Identify Organizational Inhibitors to Successful Collaboration
- Categorize the Reasons Why Alliance Teams Underperform
- Identify the five essential areas crucial to the success of an alliance relationship and use them to create a high-performing alliance team
- Anticipate and prevent potential pitfalls in your alliances
- Monitor your alliance relationships using the “health check” survey
- Diagnose and treat the hidden causes of underperforming alliances
- Adapt the alliance team charter —a proven framework for managing alliances
The benefits of attending this program cannot be over emphasized; participants will be able to
- Build skills in partner selection, network development and alliance design
- Develop management approaches for anticipating and resolving stresses at every stage of the collaborative process
- Acquire specific frameworks to help you effectively address cultural issues and capture value
- Understand what knowledge to share, and how, according to your assessment of partners' expectations
- Instructors use cutting-edge teaching methods to ensure relevance, active learning, and rapid skill development.
Our training methodology is a unique blend of lectures reinforced through the application of discussions and case reviews. That way delegates and their respective organizations will be able to obtain the maximum benefit from this program. Participating organisations will also be assessed.
Training Learning Content
The programme begins with a broad discussion of the strategic purpose and value of partnerships and alliances. You will learn to question the when, why and how of collaboration before progressing to address the five determinants of success.
- Selecting partners and weaving alliance webs learn to analyse the fit between potential partners and assess how skills and capabilities complement each other:
- Structuring the alliance Increase your ability to start on the right foot by investigating the various issues of:
- Building management processes: fostering collaboration and developing cross-cultural awareness
- Adapting and adjusting the collaboration over time: moving forward
- Building trust and overcoming cultural misunderstandings Gain practical tools to complement goodwill and understand the process of building trust and discipline:
- Economic and Governance Issues
- Analyzing and Designing Joint Ventures
1. Mid- or upper-level managers involved in creating or implementing strategic alliances
2. Individuals with responsibility for business development, strategic planning, marketing and operating strategic alliances
3. Legal, accounting or management consulting professionals engaged with firms involved in or considering strategic alliances