Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Aggressive Market Penetration

By: Remoik Nigeria Limited

Lagos State, Nigeria

19 - 20 Sep, 2014  2 day

Follow Event

  

“Marketing in a Challenging Economy” is three days of hard work and practical evaluation that can help you build your company’s optimal approach to marketing in a recession. This workshop is a deliberate step-by-step analytical aimed at understanding strategic and tactical options that successful companies have employed over the last recessions to maximize performance – and some new ideas made possible by today’s new technologies. “Marketing in a Challenging Economy” is a comprehensive business workshop, built on a practical foundation of solid research with specific real world cases covering a variety of technical, industrial and services industries. Additional support is provided with tools and templates designed to help you map out your best opportunities and eliminate unproductive ones.

You Will Learn How To:

  • Insights on best practices in the field
  • Your own plan for managing the strategic advanced Marketing function at your company
  • An interactive workshop including self-assessments and small-group case study discussions
  • Expert feedback on the specific challenges you face Key Learning Points
  • Critical and Strategic Reasoning
  • It all start from the draw board
  • Overcoming and breaking all barriers
  • Exercising your marketing team
  • Know how to hit your target hard
  • Absolute customer segmentation
  • Working Smart and Hard
  • Priotizing your customers
  • Giving your competitor a run for their money

Day 1

  • Critical and Strategic Reasoning
  • It all start from the draw board
  • Overcoming and breaking all barriers
  • Exercising your marketing team
  • Know how to hit your target hard
  • Absolute customer segmentation
  • Working Smart and Hard
  • Priotizing your customers
  • Giving your competitor a run for their money
  • Staying energized
  • Staying positive
  • Identifying and addressing customer/stakeholders needs
  • Understanding the customer's problem
  • Staying outside the box (not jumping to conclusions)
  • Meeting basic needs
  • Going the extra mile
  • Recovering Difficult Customers
  • De-Escalating anger

Day 2

  • Stakeholders Management for effective results
  • Elements of stakeholders Management
  • Stakeholders Analysis • Stakeholders Planning
  • Stakeholders Priotization techniques
  • Business process Management for Frontline executives
  • Innovation and Quality assessment Management
  • Profit drivers and distinctive competencies
  • Product portfolio management
  • Integration of marketing strategy and communication strategies

Certificate to be achieved: ADVANCED STRATEGIC CERTIFICATE IN BUSINESS DEVELOPMENT MANAGEMENT Awarding bodies: - American Certification Institute - International Purchasing and Supply Chain Management Institute, Delaware, U.S.A -REMOIK Training & Consulting (West Africa)

REMOIK NIG LTD, 70B, Olorunlogbon street, Anthony Village, Lagos Sep 19 - 20 Sep, 2014
NGN30,000.00 (Time: 8:30am to 12:00pm & 1:00pm to 4:00pm per batch)
(Convert Currency)

08066559530