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Developing Profitable Market Segments and Process Re-Engineering



25 - 29 May, 2015  5 days

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This course focuses on specific objectives, such as

  • Radically changing business processes

  • Product/service quality

  • Profitability

  • Competitive advantage.

 It provides tools and methods for delegates to initialise, translate, plan, analyse, redesign and implement business activities in their organisations to meet organisational goals, particularly in market analysis and segmentation. It highlights the need for understanding core business processes as those that really add value to the existing business mainstream. The re-engineering strategies for those value-added activities are then visited and analysed for implementation.

Who Should Attend?

People of all roles and disciplines, including those delegates who are new to the field of market segmentation and business process re-engineering (BPR) or need to understand the whole picture. It brings delegates up to speed quickly so they can participate in BPR initiatives in their organisations.

Course Outcomes

 Delegates will gain knowledge and skills to:

  • Understand common issues related to ICT segments and BPR

  • Align processes with business objectives

  • Apply industry practices using SQAIRPAD and CARAT analysis

  • Participate in a simple, workshop-style discussion session for formulating network strategies

  • Comprehend an overview of SCOPER analysis – business drivers and performance

  • Understand lean process, agile process and benchmarking

  • Apply new systems and change management

  • Employ a 5-Why analysis

Kuala Lumpur, Malaysia May 25 - 29 May, 2015
£2,350(for one week)
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