Course Details: Digital Marketing Training Workshop Meet, Greet, Learn and Earn more income in your business while attending our 1st Digital Marketing Training Workshop in Abuja, Nigeria. Course Description: Traditional "outbound" marketing tactics that dominated the pre-digital/ internet world are now alarmingly ineffective. We all have the power to filter out advertising and we're not afraid to use it. The customer is in control. The communications process begins if and when the customer wants. Without advertising, without phone calls, without you. Instead of pushing out messages via paid media, to reach this customer, you must put the power of content marketing, search, and social media to work. The relationship with your brand begins there. To make your business effective, you have to understand and embrace "Digital Marketing". The strategy is to pull people to your business, 2-4-7, 7days a week with our magnetic strategy which this course is all about!
Course Learning Objectives/Benefits:
1. Basic Steps to creating a Business Website using Word press Application- Kick-start your online presence
2. Introduction to SEO(Search Engine Optimization) DIY -Hands-on Sessions -Create a sustainable strategy for generating leads and business online
3. Email Marketing Tips: Best Platforms to use, Creating your list and Best Practices/Email Etiquette - Communicate easily with your database using segmentations and call to action.
4. Social Media Accounts: How to optimize your profile and benefits of Key platforms -Facebook,Twitter,LinkedIN,Instagram,Pinterest and Google+ - Social selling strategies
5. Low cost and high impact Content Marketing Strategies-Hands-on Sessions - Save on the cost of generating leads.
6. Driving targeted traffic using content marketing and steps to nurturing your leads- Save on the cost of nurturing leads and turn them to paying clients in a short lifecycle
7. Measuring your Marketing Efforts using Google Analytics. Course Requirements: Attendees come pre-registered and with their own devices with data bundle preloaded.
The Workshop will be highly interactive and hands-on delivering to you comprehensive practical sessions so you can appreciate the impact of the strategies that will be taught. You are, therefore, required to bring along with you, your internet-ready device and Modem. The steps and strategies that will be taught has successfully driven a number of businesses to success and profitability through the application of the Digital Marketing
Who Should Attend?
Startup Owners, Business Owners, Business Development Managers, Sales and Marketing Executives, Customer Care Personnel, Current Youth Corpers, Recent graduates, etc
What you get
Certificate of Participation, Access to a Dropbox Folder of Relevant Materials such as Marketing Plan Templates,Case studies and eBooks etc to aid your Digital Marketing Efforts , Access to a Facebook and Linkedin Networking Group where you can get a helping hand, network and get your questions answered, High Impact Facilitated Networking Sessions , Tea Break/Lunch.