Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Hotel Customer Relation Management

By: TSI Limited

Lagos State, Nigeria

21 - 23 Oct, 2015  3 days

Follow Event

  

Travelers are becoming more price sensitive, less brand loyal and more sophisticated. To enhance guest loyalty, hotels must focus on developing Customer Relationship Management (CRM) strategies that aim to seek, gather, store and share guest information throughout the entire organization for creating personalized, unique guests experiences.

Course Objectives

  • Understand the major issues, concepts, and techniques of CRM including the history, theory and development of CRM
  • Appreciate and be familiar with general management’s perspective on CRM
  • Understand what industries use CRM and why, and the impacts of CRM on organizations
  • Explore issues regarding privacy, ethics and the future of CRM
  • Understand the impact of CRM on both  sales and marketing strategies
  • Identify the various technology and data platforms options available to implement CRM
  • Describe the importance of customer relationship management for a business
  • Describe various customer service/relationship approaches and models such as RFM, CLV, etc.
  • Discuss appropriate CRM program measurement and tools
  • Identify the important customer services elements in a business
  • Utilize customer information to segment and develop customer targeted marketing programs
  • Be familiar with the current top software solutions for CRM

Course Outline

  • Customer Relationship Management
  • Evolution of CRM
  • Goals of a CRM Strategy
  • Three Aspects of CRM
  • CRM Value Pyramid
  • CRM Components
  • CRM Drivers
  • CRM Solutions Map
  • CRM Solutions Map: Marketing Solutions
  • CRM Solutions Map: Sales Solutions
  • CRM Solutions Map: Services
  • CRM Solutions Map: Analytics
  • Changing Role of CRM
  • Obstacles in CRM Success
  • Internet’s Influence on CRM
  • CRM and Globalization
  • Major CRM Packages

 

Sizzler House, 33 International Airport Road, Ajao Estate, Lagos, Nigeria Oct 21 - 23 Oct, 2015

+1-646-202-8832, +2348033467639, +2348023019508,

Related Courses
Strategic Financial Management Strategic Financial Management

3 days, 20 - 22 Nov, 2017 

2017-11-20 12:11:00
Lagos State, Nigeria

TSI Limited

Strategic Financial Management" refers to both - the financial implications and aspects of various business strategies and the strategic management of finance. If a company wants to be a ...

Bank Accounting Consolidation under IFRS Bank Accounting Consolidation under IFRS

3 days, 17 - 19 Jul, 2017 

2017-07-17 12:07:00
Lagos State, Nigeria

TSI Limited

This hands-on training focuses on the main principles of IAS/IFRS consolidation in the banking industry and on the related difficulties. Learning Objectives: At the end of this session, participants ...

Basel II Credit Risk Management Basel II Credit Risk Management

3 days, 25 - 27 Sep, 2017 

2017-09-25 12:09:00
Lagos State, Nigeria

TSI Limited

The Basel Committee on Banking Supervision has issued for a package of proposals to strengthen global capital and liquidity regulations with the goal of promoting a more resilient banking ...

Selection and Management of Sharia Compliant Funds Selection and Management of Sharia Compliant Funds

3 days, 23 - 25 Oct, 2017 

2017-10-23 12:10:00
Lagos State, Nigeria

TSI Limited

This training covers all the fundamental aspects of the selection and management of Islamic law (sharia)-compatible funds. Learning Objectives: At the end of this session, participants will be able ...