Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Hotel Customer Relation Management

By: TSI Limited

Lagos State, Nigeria

21 - 23 Oct, 2015  3 days

Follow Event

  

Travelers are becoming more price sensitive, less brand loyal and more sophisticated. To enhance guest loyalty, hotels must focus on developing Customer Relationship Management (CRM) strategies that aim to seek, gather, store and share guest information throughout the entire organization for creating personalized, unique guests experiences.

Course Objectives

  • Understand the major issues, concepts, and techniques of CRM including the history, theory and development of CRM
  • Appreciate and be familiar with general management’s perspective on CRM
  • Understand what industries use CRM and why, and the impacts of CRM on organizations
  • Explore issues regarding privacy, ethics and the future of CRM
  • Understand the impact of CRM on both  sales and marketing strategies
  • Identify the various technology and data platforms options available to implement CRM
  • Describe the importance of customer relationship management for a business
  • Describe various customer service/relationship approaches and models such as RFM, CLV, etc.
  • Discuss appropriate CRM program measurement and tools
  • Identify the important customer services elements in a business
  • Utilize customer information to segment and develop customer targeted marketing programs
  • Be familiar with the current top software solutions for CRM

Course Outline

  • Customer Relationship Management
  • Evolution of CRM
  • Goals of a CRM Strategy
  • Three Aspects of CRM
  • CRM Value Pyramid
  • CRM Components
  • CRM Drivers
  • CRM Solutions Map
  • CRM Solutions Map: Marketing Solutions
  • CRM Solutions Map: Sales Solutions
  • CRM Solutions Map: Services
  • CRM Solutions Map: Analytics
  • Changing Role of CRM
  • Obstacles in CRM Success
  • Internet’s Influence on CRM
  • CRM and Globalization
  • Major CRM Packages

 

Sizzler House, 33 International Airport Road, Ajao Estate, Lagos, Nigeria Oct 21 - 23 Oct, 2015

+1-646-202-8832, +2348033467639, +2348023019508,

Related Courses
Equity Market Mechanism Equity Market Mechanism

3 days, 28 - 30 Aug, 2017 

2017-08-28 12:08:00
Lagos State, Nigeria

TSI Limited

This training aims to introduce the equity market mechanics as well as the available methods of fundamental analysis, technical analysis and position hedging. Theoretical concepts are illustrated by ...

Workplace Investigation and Interviewing Workplace Investigation and Interviewing

3 days, 10 - 12 May, 2017 

2017-05-10 12:05:00
Lagos State, Nigeria

TSI Limited

When fraud occurs or there is a misappropriation of assets, it is often difficult to know who is responsible among the staff members. Therefore, Investigation must take place. The course is designed ...

VAT and Withholding Tax Accounting	VAT and Withholding Tax Accounting

3 days, 07 - 09 Aug, 2017 

2017-08-07 12:08:00
Lagos State, Nigeria

TSI Limited

Sometimes there are issues between accounting personnel saddled with the task of handling VAT and With-holding tax and Tax Office. These conflicts impede cordial relationship expected of two ...

Project Finance Management Project Finance Management

3 days, 03 - 05 Jul, 2017 

2017-07-03 12:07:00
Lagos State, Nigeria

TSI Limited

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” ...