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Business Data Planning and Analysis

By: Lagos Business School   

Lagos State, Nigeria

20 - 24 Apr, 2015  5 days

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The Business Data Planning and Analysis seminar is designed to enhance managers' ability to make intelligent decisions in the face of uncertainty. It introduces decision-making best practices to managers, ranging from simple descriptive analysis and associative analysis to business intelligence. It provides a good understanding of the techniques required to plan and execute business and various types of data studies. The PC revolution has dramatically changed how information is gathered and analysed in the workplace. Hence, practical sessions, using computer systems, will be employed in the class to simulate real-life decision-making scenarios. This will complement our traditional case-based learning approach.


  • Business Uncertainties and Decision-making Process
  • Statistical Process and Description of Data
  • Graphical Exploration of Data
  • Use of Software for Data Analysis
  • Ethical Considerations in Data Analysis
  • Measures of Business Profitability
  • Sampling and Data Collection
  • Comparing Groups
  • Statistical Inferences and Testing of Hypotheses
  • Correlation and Simple Linear Regression
  • Model Building: Multiple Linear Regression
  • Demand Forecasting
  • Data Mining and Business Intelligence
  • Design of Business Studies
  • Conjoint Analysis
  • Preparation and Effective Presentation of Reports
  • Market Research Process
  • Customer Satisfaction Studies
  • Gathering and Interpreting Economic Data

Participants' Profile

The programme is designed to benefit three key groups:

  • Middle to senior-level managers in both private and public sector organisations whose roles require a good understanding of data-driven decision-making
  • Business analysts and strategy advisors whose job is to source and analyse business data and recommend the best available options to enhance the performance of their organisation
  • Marketing and product team leads who wish to know how best to read market trend and use same to drive business operations.
Lagos Business School (LBS), Km 22, Lekki - Epe Expressway, Ajah, Lagos. Apr 20 - 24 Apr, 2015
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08025014623 - 4; 014546788

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