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Brand Power

By: Lagos Business School   

Lagos State, Nigeria

09 - 10 Jul, 2015  2 day

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The shift from product to brand orientation along with the benefits attached to the shift appears to have encouraged many firms to become a lot more discerning about the presentation of their image. While the adoption of branding as a formidable marketing tool continues to grow in financial services, FMCG and mobile telecommunications, a significant proportion of businesses in highly conservative sectors such as construction, healthcare, publishing and more still find it difficult to craft a push towards brand orientation.

This two-day brand management seminar is designed to endow managers responsible for brand management with a deeper understanding of how business organisations and their products can be reconstructed to dominate unique market positions that cannot be easily imitated by competitors.


  • Brand Power: Building a strong brand
  • Brand Management in the Service sector
  • Brand Positioning and Repositioning
  • Strategic Approaches in Brand Management
  • Brand Personality Development
  • Brand Naming
  • Luxury Markets in Africa
  • Time for Brand Consul to be reborn

Participants’ Profile

  • Team leaders and middle to senior-level functional managers in both private and public sector organisations whose roles require a good understanding of brand management practices
  • Marketing communications professionals interested in having a broad understanding of how to develop effectively differentiated brands.
Lagos Business School (LBS), Km 22, Lekki - Epe Expressway, Ajah, Lagos. Jul 09 - 10 Jul, 2015
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08025014623 - 4; 014546788