Brand Power

The shift from product to brand orientation along with the benefits attached to the shift appears to have encouraged many firms to become a lot more discerning about the presentation of their image. While the adoption of branding as a formidable marketing tool continues to grow in financial services, FMCG and mobile telecommunications, a significant proportion of businesses in highly conservative sectors such as construction, healthcare, publishing and more still find it difficult to craft a push towards brand orientation.

This two-day brand management seminar is designed to endow managers responsible for brand management with a deeper understanding of how business organisations and their products can be reconstructed to dominate unique market positions that cannot be easily imitated by competitors.

Programme

• Brand Power: Building a strong brand
• Brand Management in the Service sector
• Brand Positioning and Repositioning
• Strategic Approaches in Brand Management
• Brand Personality Development
• Brand Naming
• Luxury Markets in Africa
• Time for Brand Consul to be reborn

Participants’ Profile

• Team leaders and middle to senior-level functional managers in both private and public sector organisations whose roles require a good understanding of brand management practices
• Marketing communications professionals interested in having a broad understanding of how to develop effectively differentiated brands.