This is a must course for people managing marketing communications of corporations. It is also a must for people handling search engine optimization for companies. The areas covered in this course include: Positioning company in the first page search engine, activities that can help web sites be in the topmost among others.
Marketing communication experts, digital marketers, public relations expert, advertising experts, professional website management experts, and those wishing to make careers in the internet/digital world
- Content is key mechanism
- Positioning company in the first page search engine
- Helping unknown potential customers/clients identify you
- The use of key variables in website
- Activities that can help web sites be in the topmost
- Separating business from its competitors on the net