The ability of a company to penetrate the market and lead other competitors is really very tasking. To penetrate the market is as easy as taking a cup of sweet tea, but to continue to lead the market is difficult as competitors will not just fold their arms. The strategies and tactics to penetrate and lead the market is the main trust of this course.
Marketing personnel, salesmen, logistics experts, business developers among others
- Isolating contemporary penetration strategies
- Intensive and reinforcing penetration strategies
- Using internal customers in all SBU to capture and retain potential customers
- The myth about the market environment
- Combination of marketing tools to reinforce strategies
- Utilizing econometric models in harnessing market penetration strategies Practical guide and case study