This comprehensive three-day programme introduces old and new marketing and sales operatives with prior limited understanding of the marketing and sales function to marketing management. The programme integrates all aspects of marketing and sales that appear disparate into a cohesive function.
Additionally, it delivers a systems-thinking approach that allows managers to better align marketing efforts with business strategy. Essentially, participants will learn to integrate multiple functions-- including sales, marketing and operations to best meet the organisation's overall objectives.
- Marketing: The Big Picture: Orientations in marketing
- The Marketing Mix: Beyond the 4Ps
- Ethical Issues in Marketing
- New Product Development Strategies
- Market Segmentation
- Brand and Marketing Communications
- Definition of Sales (difference between sales and marketing)
- Nature of Sales Calls and Qualities of a good salesperson
The essential of the Sales and Marketing seminar is for junior and mid-level managers with marketing and sales operations responsibilities. It is aimed at boosting their team's contribution to the organisation's business strategy and its results. Participants typically have robust work experience in other fields outside marketing and sales, but have limited experience or exposure to training in this field.
Participants also include marketing operators with academic and/or professional backgrounds in marketing and sales but who wish to sharpen their skills with recent thinking in the field of marketing.
Broadly speaking, such participants have the ambition to deliver a superior level of performance and are eager to work intensively with other like-minded professionals attending the programme.