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Effective Market Research

By: Administrative Staff College of Nigeria (ASCON)  

Lagos State, Nigeria

02 - 06 Nov, 2015  5 days

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It is expected that at the end of the programme, participants shall be able to:

  • Clearly define Market Research
  • Identify major components of Market Research process
  • Appreciate the usefulness of data in Market Research
  • Develop skills in conducting Market Research
  • Identify sources of data for Market Research.


The following amongst others, constitute the workshop contents

  • An overview of Market Research
  • Design and Development of Instruments for Market Data Capture
  • Gathering and analysis of Market Data
  • Independent Market Modelling and forecasting
  • Measurement and Analysis of competitive positions
  • Industry consultation and In-depth perception survey
  • Presentation of Market Data
  • Problems and prospects of Market Data Research

 Target Audience: 

The workshop is designed for officer on GL. 08 - 14 in the Public Service and their counterparts in the Private Sector of the economy. Business entrepreneurs, Bank officials and others will also find the Workshop rewarding

ASCON Complex, Topo, Badagry Nov 02 - 06 Nov, 2015

08120911200, 07082453811