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Internet and Web Marketing - Ghana - 2nd Run

By: Reenel Associates

Ghana

13 - 24 Jul, 2015  12 days

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By the end of the program, participants will be able to:

  • Reach their buyers directly, establishing a personal link with current and prospective customers.
  • Access niche buyers with targeted and effective messages
  • Publish content that people want to read and search engines reward with high rankings.
  • Understand how tools like blogs, podcasts, webcasts and social networking can be used to enhance their online presence.
  • Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.

Who should attend?

Product and service marketers, marketing communications, public relations, marketing executives, as well as agencies: who serve them.

Program Outline:

  • Marketing on the Web
  • The Rules of Web Marketing and PR
  • The Convergence of Marketing and PR on the Web
  • Buyers Personas and Reaching Your Buyers Directly
  • Sales Process Writing for Your Buyers
  • Content Writing that Drives Action
  • Web Based Communications to Reach Buyers Directly
  • You Are What You Publish
  • Content-rich Web Sites and Online Media Rooms
  • Online News Releases and Reaching the Media
Accra Jul 13 - 24 Jul, 2015

+2348053338830; +2348135880772

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