Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

New Product Launch Using Marketing Communication - Dubai - 2nd Run

By: Reenel Associates

United Arab Emirates

13 - 24 Jul, 2015  12 days

Follow Event

  

By the end of the program, participants will be able to:

  • Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today's consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and smoothing the launch process.

Who should attend?

All staff concerned with their organization's growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning.

Program Outline:

  • New Product Development
  • NPD Definitions and Challenges
  • NPD Objectives and Critical Success Factors
  • NPD Reasons for Success and Failures
  • NPD as a Key Marketing Strategy
  • Assessing Commercial Viability
  • The New Product Development Process
  • Idea Generation and Screening
  • Concept Development and Testing
  • Marketing Strategy
Dubai Jul 13 - 24 Jul, 2015

+2348053338830; +2348135880772

Related Courses
Crisis and Media Management Workshop Crisis and Media Management Workshop

3 days, 04 - 06 Sep, 2017 

2017-09-04 12:09:00
Abuja FCT, Nigeria

Reenel Associates

What do the 2010 British Petroleum spill, the disappearance of Malaysia Airlines flight MH 370, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world ...

Formulating Corporate Strategy Formulating Corporate Strategy

3 days, 09 - 11 Aug, 2017 

2017-08-09 12:08:00
Abuja FCT, Nigeria

Reenel Associates

Participant will understand the following after this corporate strategy training program: To create strategies which enable an organisation to achieve its vision, goals and objectives To develop ...

Cloud Management and Security: Principles and Best Practice Cloud Management and Security: Principles and Best Practice

3 days, 05 - 07 Jul, 2017 

2017-07-05 12:07:00
Abuja FCT, Nigeria

Reenel Associates

Cloud computing is a new concept using old technologies. It has quickly become a vital tool in organizations across all industries as an Internet-scale computing infrastructure. Nevertheless, despite ...

Supply Chain Management Supply Chain Management

3 days, 08 - 10 Nov, 2017 

2017-11-08 12:11:00
Abuja FCT, Nigeria

Reenel Associates

This course is suitable for commercial management, who are looking to obtain leading edge supply chain efficiencies and competitive edge for themselves and their organization and those who need to ...