Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

New Product Launch Using Marketing Communication - Dubai - 2nd Run

By: Reenel Associates

United Arab Emirates

13 - 24 Jul, 2015  12 days

Follow Event

  

By the end of the program, participants will be able to:

  • Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today's consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and smoothing the launch process.

Who should attend?

All staff concerned with their organization's growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning.

Program Outline:

  • New Product Development
  • NPD Definitions and Challenges
  • NPD Objectives and Critical Success Factors
  • NPD Reasons for Success and Failures
  • NPD as a Key Marketing Strategy
  • Assessing Commercial Viability
  • The New Product Development Process
  • Idea Generation and Screening
  • Concept Development and Testing
  • Marketing Strategy
Dubai Jul 13 - 24 Jul, 2015

+2348053338830; +2348135880772

Related Courses
Health, Safety and Environment Workshop Health, Safety and Environment Workshop

3 days, 04 - 06 Dec, 2017 

2017-12-04 12:12:00
Abuja FCT, Nigeria

Reenel Associates

Who is responsible for health and safety in your organization? Who should be accountable to meet legal obligations in safety requirements? Through this course, it will be apparent that workplace ...

Middle Management Skills Middle Management Skills
On going

5 days, 21 - 25 Aug, 2017 

2017-08-21 12:08:00
Lagos State, Nigeria

Reenel Associates

Building effective managerial and leadership skills is critical to help you and your organization succeeds. This course is designed for helping both new and experienced managers develop advanced ...

Advanced Communication Skills Advanced Communication Skills

3 days, 08 - 10 Nov, 2017 

2017-11-08 12:11:00
Abuja FCT, Nigeria

Reenel Associates

Whether you communicate under pressure, manage challenges in interpersonal relationships or look to build lasting rapport, your communication style and competence are the cornerstones for improving ...

Efficient Administration Skills Efficient Administration Skills

3 days, 02 - 04 Oct, 2017 

2017-10-02 12:10:00
Abuja FCT, Nigeria

Reenel Associates

This course aims to help you raise your efficiency levels and develop competencies that will help you move up your career. You will understand the importance of being a team player and will give you ...