Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Customer Loyalty - Port Harcourt

By: Reenel Associates

Rivers State, Nigeria

01 - 03 Apr, 2015  3 days

Follow Event

  

By the end of the program, participants will be able to:

  • Improve customer satisfaction, retention, loyalty and measure them in a meaningful and systematic way.
  • Include a profitability dimension to any customer loyalty strategy.
  • Plan, manage and analyze impactful customer satisfaction surveys.
  • Define customer segments, profiles and models for maximum strategic as well as tactical impact.
  • Create Customer Value Propositions that work.

Who should attend?

All marketing staff at any level in the organization, CRM and data mining departments, market research, loyalty scheme managers and supervisors, product managers, business unit managers, sales managers and supervisors, customer care managers and supervisors, analysts and any interested decision maker, department head and supervisor.

Program Outline:

  • Key Definitions
  • Customer Satisfaction, Retention, Loyalty, Delight and Levels of Loyalty
  • Measurements
  • Customer Satisfaction Index and Customer Retention Rate (CRR)
  • Profit Impact of CRR
  • Customer Life Expectancy and Loyalty Index
  • Loyalty and Profits
  • Generally Accepted Accounting Principles (GAAP) Shortfall
  • Activity Based Costing (ABC)
  • Customer Profitability and the Whale Curve
Port Harcourt Apr 01 - 03 Apr, 2015
NGN125,000.00
(Convert Currency)

08053338830; 08135880772

Related Courses
Managerial Decision-Making and Problem-Solving Managerial Decision-Making and Problem-Solving

3 days, 07 - 09 Aug, 2017 

2017-08-07 12:08:00
Abuja FCT, Nigeria

Reenel Associates

Managers are constantly faced with solving complex problems and making critical decisions. If not handled properly, these problems can have severe negative effects on operations and profitability. ...

Leadership and Motivation in a Multicultural Environment Leadership and Motivation in a Multicultural Environment

3 days, 01 - 03 Aug, 2017 

2017-08-01 12:08:00
Abuja FCT, Nigeria

Reenel Associates

In our global economy today, it is no longer enough for successful managers and supervisors to have great planning, organizing, directing and controlling skills; they also must be able to understand ...

Vendor Selection and Tender Process Management Vendor Selection and Tender Process Management
On going

5 days, 22 - 26 May, 2017 

2017-05-22 12:05:00
Lagos State, Nigeria

Reenel Associates

After this Vendor Selection and Tender Process Management participant will understand:  To understand the procurement cycle  To understand the contract management lifecycle  To ...

Fundamentals of Purchasing Fundamentals of Purchasing

3 days, 06 - 08 Dec, 2017 

2017-12-06 12:12:00
Abuja FCT, Nigeria

Reenel Associates

What makes a successful buyer in this age? In this course, we will discuss all the tools and techniques required to become a successful buyer. We will also cover the basic principles of the ...