Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Customer Loyalty - Port Harcourt

By: Reenel Associates

Rivers State, Nigeria

01 - 03 Apr, 2015  3 days

Follow Event

  

By the end of the program, participants will be able to:

  • Improve customer satisfaction, retention, loyalty and measure them in a meaningful and systematic way.
  • Include a profitability dimension to any customer loyalty strategy.
  • Plan, manage and analyze impactful customer satisfaction surveys.
  • Define customer segments, profiles and models for maximum strategic as well as tactical impact.
  • Create Customer Value Propositions that work.

Who should attend?

All marketing staff at any level in the organization, CRM and data mining departments, market research, loyalty scheme managers and supervisors, product managers, business unit managers, sales managers and supervisors, customer care managers and supervisors, analysts and any interested decision maker, department head and supervisor.

Program Outline:

  • Key Definitions
  • Customer Satisfaction, Retention, Loyalty, Delight and Levels of Loyalty
  • Measurements
  • Customer Satisfaction Index and Customer Retention Rate (CRR)
  • Profit Impact of CRR
  • Customer Life Expectancy and Loyalty Index
  • Loyalty and Profits
  • Generally Accepted Accounting Principles (GAAP) Shortfall
  • Activity Based Costing (ABC)
  • Customer Profitability and the Whale Curve
Port Harcourt Apr 01 - 03 Apr, 2015
NGN125,000.00
(Convert Currency)

08053338830; 08135880772

Related Courses
Management Skills and Techniques for Engineers Management Skills and Techniques for Engineers

3 days, 07 - 09 Aug, 2017 

2017-08-07 12:08:00
Abuja FCT, Nigeria

Reenel Associates

This course offers engineers and technical staff who are making the transition to managerial and supervisory positions an excellent opportunity to understand the differences in mind-set between ...

Business Intelligence: Data Analysis and Reporting Techniques Business Intelligence: Data Analysis and Reporting Techniques

3 days, 01 - 03 Nov, 2017 

2017-11-01 12:11:00
Abuja FCT, Nigeria

Reenel Associates

In this day and age it is no surprise for corporates to be overwhelmed with abundance of unstructured data. 'ERPs' and databases have gotten to a point where it can house amazingly large data ...

Employee On-Boarding: Induction and Job Orientation Techniques Employee On-Boarding: Induction and Job Orientation Techniques

3 days, 01 - 03 May, 2017 

2017-05-01 12:05:00
Abuja FCT, Nigeria

Reenel Associates

The first few days for new employees can have a great impact on their entire employment tenure. The tone for their working experience is set very early on in their minds. Therefore, it is very ...

Competencies: Design, Development and Implementation Competencies: Design, Development and Implementation

3 days, 10 - 12 Jul, 2017 

2017-07-10 12:07:00
Abuja FCT, Nigeria

Reenel Associates

Elevating the human resources practice in any organization and turning it into a systematic approach based on factual observations and numbers is how we will take the HR profession to the next level. ...