The course content for the Marketing for Better Results training course includes:
- Introduction to Marketing Management, Concepts and Marketing Mix
- Power Point Presentation Skills in Marketing
- Can Do Ability
- Outselling Your Competitors
- Research and Development in Marketing
- Effective Communication Skills
- Human Relations and Interpersonal Competence in Marketing
- Meeting Organizations Expectations and Targets
- Leadership and Team Building Skills
- Stress and Anger Management in Marketing
At the end of the course, participants would have developed the Attitude, Skills and Knowledge of how to improve the sales of their organizations goods and services; achieve and surpass given sales targets that will promote their companies' competitive advantage.
Who Should Attend
Attendance open to both Male and Female Marketing Executives in Public, Corporate, Private Voluntary and Educational Institutions that wish to increase their Clients/Customers Data Base through outstanding initiatives and strategic action plans.
The methodologies adopted for training at WOTI include Lecture, Role Play, Case Study, Discussion, Demonstration and Project Methods among others. They are designed to suit the audience to make learning user friendly.
Training Aids to be used include projectors and screen, flip charts, magic boards, computers and other multimedia to facilitate learning.
Over 900 companies within and outside Nigeria have sent more than 12,000 participants to WOTI's training programs.